presents RESET 2019


RESET 2020 will be on Tuesday 15 September.

Join Australia’s leading marketers on
Tuesday 15 September, Royal Randwick Racecourse Sydney.
Inspirational speakers. Industry leaders.
Reset your thinking.

Enquire Here


SAVE THE DATE FOR RESET 2020 - Tuesday 15 September

RESET shouldn't be missed by any marketer. It's an exciting opportunity to be inspired by leading international speakers primed to disrupt your thinking and equip you to confront your everyday challenges – now and into the future. AANA has curated these thought-provoking sessions to encourage marketers to disrupt their thinking for the year ahead.

By far the best quality event in Australia. Not to be missed.

Past RESET attendee

Of all the days, of all the events, of all the come-togethers you had to choose from in the year, this would be THE ONE to attend. RESET resets the standard each year.

Past RESET attendee

Fantastic day, inspiring speakers and great networking event.

Past RESET attendee


Look at our 2019 RESET speakers:

Greg Creed

CEO Yum! Brands, Inc.

Greg Creed

Yum! Brands, Inc.

Greg Creed is Chief Executive Officer of Yum! Brands, Inc. (NYSE: YUM), a role he assumed January 1, 2015. He is also a member of the Company’s Board of Directors. Yum! Brands is one of the world’s largest restaurant companies with more than 48,000 restaurants in more than 145 countries and territories. Its restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican style food categories. Worldwide, the Yum! Brands system opens over eight new restaurants per day on average, making it a leader in global retail development.

Creed, a 25-year veteran with the Company, reports to Yum!’s Non-Executive Chairman. He has more than 40 years of extensive experience in marketing and operations with leading packaged goods and restaurant brands. He is responsible for leading the Company’s overarching strategies, structure, people development and culture that will drive sales and profitability at all of its businesses worldwide. His vision for the Company is to build A World with More Yum! – KFC, Pizza Hut and Taco Bell in more places, in more ways consumers can access the brands, serving delicious food and shareable experiences. Creed wants to build the world’s most loved, trusted and fastest-growing restaurant brands. In order to deliver on this mission, he is focused on unlocking and driving growth through the Company’s four key business priorities: Distinctive, Relevant & Easy Brands; Unmatched Franchise Operating Capability; Bold Restaurant Development; and Unrivaled Culture and Talent.

Brian Wieser

Global President, Business Intelligence, GroupM

Brian Wieser

Global President, Business Intelligence,

Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s world-leading media investment Group. He is leading and driving GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audiences, partners, platforms, and supply and demand dynamics. Wieser is highly regarded in the marketing, media, advertising and technology fields. He’s been called “Madison Avenue’s de facto Chief Economist.” In his prior role as Senior Analyst at Pivotal Research Group, he led the firm’s deep coverage of agencies, video and other digital content platforms, advertising and marketing technology, measurement companies and more. One of the most quoted executives in the industry, he is sought after for the deep understanding he developed as an industry analyst and in earlier roles as an advertising and investment banking executive. Previously, Wieser was CMO for venture-funded Simulmedia, investment banker at Lehman Brothers, and research analyst at Deutsche Bank. Wieser is a Chartered Financial Analyst (CFA) and during his tenure with Pivotal, he received accolades from Institutional Investor for his analyst work.

Sarah Ritchie

Founder and Author

Sarah Ritchie

Founder and Author

Sarah Ritchie is the Founder of and a specialist in strengthening the client/agency relationship.

Sarah has been a Business Mentor with the Auckland Chamber of Commerce; a design business owner for 10 years; an experienced workshop and tertiary trainer, and has had a 25-year career working with agencies and marketers. Sarah's aim is to help train and support marketers to be the best they can be.

She published her first book, ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything’ in 2018. Sarah and the AANA will proudly unveil her second book (for marketers) at RESET 2019.

Marc de Swaan Arons

Founder, Institute for Real Growth

Marc de Swaan Arons

Founder, Institute for Real Growth

Marc de Swaan Arons is a global marketing thought leader, consultant, author, teacher and public speaker. With over 30 years of marketing experience, of which 14 at Unilever, he is a co-founder of the Institute for Real Growth, focusing on helping senior business leaders make better marketing decisions and influence better business decisions. Marc most recently served as the CMO for global marketing consultancy Kantar Vermeer and was responsible for the development of Kantar’s senior consultant training program. He has authored THE GLOBAL BRAND CEO (2010) and led both the Marketing2020 (2014) and Insights2020 (2017) initiatives. - both became Harvard Business Review cover articles.

Marc is a proud husband and father, has lived in New York for 22 years, and sits on the boards of three not-for-profit organizations that all focus on supporting youth in need.

Olivier Robert-Murphy

Chief of Possibilities, Universal Music Group

Olivier Robert-Murphy

Chief of Possibilities, Universal Music Group

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Together across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

Financing his studies by chauffeuring superstars around Paris, Olivier then served as an officer in the French Air Force before beginning his career at Procter & Gamble. Joining the entertainment industry at PolyGram Video, he ultimately advanced to VP of Marketing at Universal Pictures International Video in London. In 2001, he launched the Audio-Visual Department at UMG, managed the Global Strategic Marketing Division and in 2011, set up a dynamic new business, UMGB. In the meantime he earned an MBA at London Business School.

The past few years have seen Olivier take the stage at high-profile marketing and media events such as WebSummit, Midem and Festival of Media. He was recently President of a Jury at Cannes Lions Festival of Creativity.

Jon Wild

Managing Director glitchAI and Former VP of Marketing, Groupon

Jon Wild

Managing Director glitchAI and Former VP of Marketing, Groupon

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Jon is the MD of glitchAI. glitchAI is a world leading media mix platform and process that solves the limitations of legacy solutions by building fast, accurate and automated models. These models can then be tested and adapted in real time allowing marketers to make faster and smarter decisions across the entire mix. By using a unique combination of process and technology, glitchAI is able to understand the real incremental impact and interplay of marketing, business and environmental factors. glitchAI’s mission is to empower marketers, agencies and media owners with the knowledge of the true impact of their efforts.

Jon was most recently the VP of Marketing for Groupon in North America where he reintroduced top of the funnel advertising culminating in the successful Super Bowl LII campaign.

He has worked in marketing and advertising for the last 20 years for a diverse range of categories and international companies - including Unilever, Mattel, 02, Telstra, Orbitz and Groupon.

Jon has extensive digital and commercial experience scaling from start-ups to large corporates. He is interested in disruptive storytelling and how technology is constantly changing the way people, brands and businesses interact and designing strategies to respond.

Chelsea Bonner

Executive Director, BELLA Management

Chelsea Bonner

Executive Director, BELLA Management

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As the daughter of top Australian model Nola Clark and well known actor Tony Bonner,Chelsea was born into the Australian entertainment industry. Chelsea Bonner makes her goal sound really quite simple – to change the perception of beauty in

the fashion and entertainment industry around the world. It would almost be laughable if she hadn’t already made such amazing inroads through her agency, Bella Management.

An entrepreneur who started her own agency at 28, Chelsea is a champion for body positivity, a keynote speaker and published author ‘ Body Image Warrior’ released in 2019 . She’s been labelled a disruptor for daring to shake up the fashion industry and challenge the conventions on what we consider beautiful.

Chelsea started her career in fashion as a teenager, working as a junior agent. She went on to work at one of Melbourne’s top modelling agencies, later managing agencies in Melbourne and Sydney, and also modelled plus size fashion. She loved the creativity, the fashion, the buzz of the industry. She launched and guided the careers of some of our most well-known fashion and advertising photographers, hair and makeup artists and stylists throughout the 90s but she was shocked to realise that the industry she loved was having devastating effects. More and more, Chelsea witnessed models, including friends and family, struggle through eating disorders and drug abuse trying to reach a size that just wasn’t achievable. Horrified at her unwitting role in this cycle, she knew the industry needed to change. And she wanted to be the one to change it.

Bella Management was born in 2002 in Chelsea’s spare room. There was no fancy office, no glossy prints in hallways. Just wilful determination to be the change she wanted to see in the world. The agency is now known all over the world with Bella models appearing on ‘World First’ covers and main fashion editorials in publications including Sports Illustrated, Vogue and Elle.

With Chelsea’s vision, Bella Management has evolved into an agency with a holistic and healthy approach to representing models from size 6 to 20, and a commitment to championing diversity and body positivity. Chelsea’s models are a tight-knit team who are proud to part of an agency where they are empowered to create change.

Chelsea a successful business woman, a keynote speaker and now published author is a fierce advocate for body positivity, she regularly delivers keynote speeches to school groups discussing the importance of healthy and realistic body image and self-esteem. She has also been engaged by businesses including the Commonwealth Bank, Life Line and the Sydney Retail Festival. Her first book

‘Body Image Warrior’ – part memoir, part manifesto – is due for release later this year and details her illustrious career as well as the personal trauma she has experienced on her journey. Much of Chelsea’s crusade in bringing positive change to the fashion industry has been an uphill battle, one where she is constantly accused of promoting obesity. “Bella represents the beauty and diversity of the human form. Health is beauty,” she says. “I’ll keep saying it til I run out of breath.”

Following this success Chelsea launched the talent division in 2013 after demand from clients who wanted to be involved in the holistic approach to model representation that Chelsea and her team are passionate about. Representing young actors, fitness and advertising. In July 2015 Chelsea launched her full service agency BELLA management.

Marcus Foley

Co-Founder, Tommy

Marcus Foley

Co-Founder, Tommy

Marcus is Co-Founder of Tommy; a digital creative agency that works with the world's leading entertainment brands. His work includes developing a dark and mysterious universe for Blade Runner 2049 to earn a new legion of fans, making the luxury ice-cream brand Haagen Dazs relevant to the Instagram generation and delivering global innovation for the biggest disruptor of them all, Netflix.

Having had a ringside seat to Hollywood’s ever-changing challenges for 10 years, he's become an expert in how major marketers can capture your attention, when they fail and why and how this can be applied to other types of brand and business.



To access the AANA Member rate you must be a paid financial member of the Australian Association of National Advertisers.


Read the Terms & Conditions here.

All ticket prices quoted are inclusive of GST and exclusive of 2% card processing fee.

Click to secure your tickets today


Tuesday 17 September 2019


  • 7:45 AM
  • 8:15 AM
    Opening Remarks
  • 10:30 AM
    Morning Tea
  • 12:45 PM
  • 3:30 PM
    Afternoon Tea
  • 5:30 PM
    Networking Drinks
  • 7:00 PM
Times may be subject to change.
The full program will be provided to delegates at registration.
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  • Taling 2018 Speaker Pic Website 1000X667
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  • Rory 2018 Speaker Pic Website 1000X667


Major Sponsors

News corp Australia
Group M
Hogarth Australia


Green and Blacks Chocolate

Creative Partner


Media Partner

AANA Strategic Partners

Hogarth Australia
Res Publica

RESET provides a unique opportunity to connect with Australia's leading marketers representing the world's most recognised brands. For sponsorship enquiries, contact Lorelle at the AANA.


RESET takes place at Sydney's Royal Randwick Racecourse. Head to The Ballroom on Level 2 of the Royal Randwick Grandstand.

Click here to access the location on the map
Click here to access a site map of the venue

Where does RESET take place?

There is free on-site car parking, but we encourage you to consider a taxi or Uber so you can enjoy the Networking Drinks without a second thought!

By car: Enter via Members Drive or Leger Street: From the east/south: Enter the Racecourse via Gate 1 from Alison Road (no right-hand turn is possible from Alison Road into Gate 1). From west/north: Via Ascot Street (off Anzac Parade).

What are my transport/parking options for getting to and from the event?

Please email the AANA at or call us on +61 2 9221 8088.

How do I contact the organiser with any questions?

No printed ticket is necessary but registration is essential. This will ensure you have a printed name badge available on collection at the event on the day and your name is listed for security and access purposes.

Arrive early and avoid queues. Registration opens at 7.45am. Plus, if you're early, you'll have more time for networking over a barista-made coffee.

Do I need a printed ticket to the event?

Please refer to our Terms and Conditions.

Can I get a refund or transfer my ticket?

You can pay by credit card or select payment by invoice when you register. You’ll receive an email confirmation with your tax invoice.

How can I make a payment?


Australian Association of National Advertisers

Suite 301, Level 3

100 William Street,

Sydney NSW 2011

t: +61 2 9221 8088



For registrations and conference enquiries contact:


t: +61 2 9221 8088



For sponsorship opportunities contact:

Lorelle Yee

General Manager, Marketing

t: +61 2 9221 8088

m: +61 (0)409 300 251



For media enquiries, please contact:

Gabriel McDowell

Executive Chairman, Res Publica

t: +61 2 8297 1515



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17 September 2019


Royal Randwick Racecourse, Sydney

The Ballroom, Level 2
Royal Randwick Grandstand
Alison Road
Randwick NSW 2031

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