presents RESET 2018

AANA presents

Tuesday 18 September 2018
Royal Randwick Racecourse, Sydney

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RESET 2017 highlights


RESET shouldn't be missed by any marketer. It's an exciting opportunity to be inspired by leading international speakers primed to disrupt your thinking and equip you to confront your everyday challenges. Now and into the future. AANA has curated these thought-provoking sessions to encourage marketers to disrupt their thinking for the year ahead.

It’s an inspirational networking event attended by the biggest advertisers and globally recognised brands that is sure to challenge the way you think about accepted marketing practices. Amplify your creativity, awaken your innovative thinking and RESET your marketing team for 2018.

By far the best quality event in Australia. Not to be missed.

Past RESET attendee

Of all the days, of all the events, of all the come-togethers you had to choose from in the year, this would be THE ONE to attend. RESET resets the standard each year.

Past RESET attendee

Fantastic day, inspiring speakers and great networking event.

Past RESET attendee


Rory Sutherland

Vice Chairman, O&M Group UK

Rory Sutherland

Vice Chairman, O&M Group UK

Rory is Vice Chairman – an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioural science practice.

Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behaviour – these are the very small contextual changes that can have enormous impacts on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for The Spectator, Market Leader and Impact, and also occasional pieces for Wired.

Rory is married to a vicar and has twin daughters of 14. He lives in the former home of Napoleon III – unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.

Sarah Harden

CEO, Hello Sunshine (USA)

Sarah Harden

CEO, Hello Sunshine (USA)

Sarah Harden is the CEO of Hello Sunshine, a media brand anchored in storytelling, creating content that celebrates women and puts them at the centre of the story.

Harden partnered with founder Reese Witherspoon to form Hello Sunshine, leading the first investment into the company on behalf of Otter Media where she served as President. She served as Interim CEO of Hello Sunshine in addition to her responsibilities at Otter from June 2017, becoming the full-time CEO at Hello Sunshine in January 2018.

Harden led Otter Media, a privately held joint venture between AT&T and The Chernin Group, which she helped form in April 2014 to acquire, invest in and launch global over-the-top (OTT) video services. Otter's companies included Fullscreen, Roosterteeth, Ellation/Crunchyroll, Gunpowder and Sky and Hello Sunshine where she served on the boards of each. Under her leadership Otter grew to $400m+ in revenues, more than 1.5m paying subscribers across its video subscription businesses and 1,300 employees.

Prior to Otter/The Chernin Group she was Group Director at News Corp in Hong Kong where she was responsible for overseeing joint ventures, investments, and growth initiatives in Asia. She began her career at Boston Consulting Group in Melbourne, Australia and is a graduate of the University of Melbourne, and the Harvard Business School (Baker Scholar).

David Gluckman

Author and Creator of Baileys Irish Cream (UK)

David Gluckman

Author and Creator of Baileys Irish Cream (UK)

Born in South Africa and educated in Johannesburg, David’s career began in advertising. He came to London in 1961 and worked, reluctantly, in account management at Benton & Bowles and Lintas. He endured the disciplines of managing Procter & Gamble and Unilever business and enjoyed the excitement of working for the legendary Tony O’Reilly on the transformation of Irish butter into the Kerrygold brand.

In pursuit of a creative career, he persuaded the Lintas management to let him set up a brand development consultancy in 1969 and has worked in the field ever since. He went independent in 1973.

David worked for Diageo in all its major international markets and his portfolio includes Tanqueray Ten, Cîroc, Sheridan’s, The Singleton, J&B Jet, Smirnoff Black, Aqua Libra, Purdey’s and many others. He also worked for a number of fmcg companies in the UK.

And he engaged in two entrepreneurial ventures, the development of an egg-shaped refrigerator deodoriser called Fridge Fresh (1974) and the world’s first premium cream liqueur, Coole Swan (2007).

Cathy Novelli

Global Head of Corporate Marketing, Quantcast (USA)

Cathy Novelli

Global Head of Corporate Marketing, Quantcast (USA)

Cathy Novelli serves as the Global Head of Corporate Marketing at Quantcast. In this role, she is responsible for the growth of Quantcast’s brand via owned, paid, and social media; events; marketing operations; and industry partnerships.

Cathy has two decades of experience in media, advertising and marketing. Prior to joining Quantcast, Cathy held senior leadership roles at Pandora, Yahoo, MySpace and Say Media. Before she led ad strategy and marketing at these various online publishers, she spent years in advertising sales, as well as on the agency side, planning and buying media for clients such as Hewlett Packard and General Motors.

Tim Williams

Founder, Ignition Consulting Group (USA)

Tim Williams

Founder, Ignition Consulting Group (USA)

Tim Williams is one of the leading voices in transforming the business models of agencies and other professional service firms. As founder of the international consultancy Ignition Consulting Group, Tim is a noted author, speaker, and presenter for industry associations, agency networks, and business conferences worldwide.

His seminars have been featured by the American Association of Advertising Agencies (4As, U.S.), Association of National Advertisers (ANA, U.S.), Institute of Advertising Practitioners (IPA, U.K.), Institute of Communications Agencies (ICA, Canada), International Advertising Association (Asia), and numerous other marketing associations with global memberships.

His work has taken him literally around the world, where he has helped transform agencies and other professional service firms throughout North and South America, Europe, Asia, and Australia. Along the way, Tim has written two books, Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out, ranked by Amazon as one of the top ten books on brand building, and Positioning for Professionals: How Professional Service Firms Can Differentiate Their Way to Success.

Tim writes the popular blog Propulsion and serves as a global LinkedIn Influencer, writing on marketing and business strategy. He is also a monthly columnist for the magazine Admap, an international publication edited for marketing thought leaders. As a consultant to marketing firms, Tim has worked with hundreds of agencies ranging from mid-size independents to multinational agency networks and global holding companies. Before forming Ignition, Tim held President/CEO positions at several independent agencies after having worked for multinational agencies Ogilvy & Mather, Burson-Marsteller in New York, and elsewhere.



Your ticket registration includes an amazing line-up of inspiring international speakers, the full day’s program, refreshments at morning and afternoon tea, lunch, drinks and endless networking opportunities. Plus, you get a day away from the office to reset your thinking for the year ahead.

AANA Member $995
Table of 10 AANA Members $8,750
Non-AANA Member $1,295
Table of 10 Non-AANA Members $11,895

To access the AANA Member rate you must be a paid financial member of the Australian Association of National Advertisers.


Read the Terms & Conditions here.

Prices displayed include GST but exclude 2% credit card processing fee.
Early Bird pricing ends at midnight on 17 July 2018.


  • 7:45 AM
  • 8:25 AM
    Opening Remarks
  • 10:30 AM
    Morning Tea
  • 12:45 PM
  • 3:30 PM
    Afternoon Tea
  • 5:30 PM
    Networking Drinks
  • 7:00 PM
Times may be subject to change.
The full program will be provided to delegates at registration.
  • Agenda 1
  • Agenda 2
  • Agenda 3
  • Agenda 5


Major Sponsors

Group M
News corp Australia
Facebook Business



Creative Partner


AANA Strategic Partners

Hogarth Australia
Res Publica

RESET provides a unique opportunity to connect with Australia's leading marketers representing the world's most recognised brands. To enquire, contact Lorelle at the AANA.


RESET 2018 takes place at Sydney's Royal Randwick Racecourse. Head to The Ballroom on Level 2 of the Royal Randwick Grandstand.

Click here to access the location on the map
Click here to access a site map of the venue

Where does RESET take place?

We encourage you to consider a taxi or Uber as free on-site car parking is limited and roadworks are being made on-site. Plus you can enjoy the Networking Drinks without a second thought!

If you are driving: Enter via Members Drive or Leger Street: From the east/south: Enter the Racecourse via Gate 1 from Alison Road (no right-hand turn is possible from Alison Road into Gate 1). From west/north: Via Ascot Street (off Anzac Parade).

What are my transport/parking options for getting to and from the event?

Please email the AANA at or call us on +61 2 9221 8088.

How do I contact the organiser with any questions?

No printed ticket is necessary but registration is essential. This will ensure you have a printed name badge available on collection at the event on the day and your name is listed for security and access purposes.

Arrive early and avoid queues. Registration opens at 7.45am. Plus, if you're early, you'll have more time for networking over a barista-made coffee.

Do I need a printed ticket to the event?

Please refer to our Terms and Conditions.

Can I get a refund or transfer my ticket?

You can pay by credit card or select payment by invoice when you register. You’ll receive an email confirmation with your tax invoice.

How can I make a payment?


Australian Association of National Advertisers

Suite 301, Level 3

100 William Street,

Sydney NSW 2011

t: +61 2 9221 8088



For registrations and conference enquiries contact:


t: +61 2 9221 8088



For sponsorship opportunities contact:

Lorelle Yee

General Manager, Marketing

t: +61 2 9221 8088

m: +61 (0)409 300 251



For media enquiries, please contact:

Gabriel McDowell

Executive Chairman, Res Publica

t: +61 2 8297 1515



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Don't miss RESET 2018

Tuesday 18 September
Royal Randwick Racecourse, Sydney

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18 September 2018


Royal Randwick Racecourse, Sydney

The Ballroom, Level 2
Royal Randwick Grandstand
Alison Road
Randwick NSW 2031

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