presents RESET 2018


Thank you to all our attendees, speakers
and sponsors for an incredible RESET 2018.
Save the date for next year: Tuesday 17 September 2019.

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RESET 2017 highlights


RESET shouldn't be missed by any marketer. It's an exciting opportunity to be inspired by leading international speakers primed to disrupt your thinking and equip you to confront your everyday challenges. Now and into the future. AANA has curated these thought-provoking sessions to encourage marketers to disrupt their thinking for the year ahead.

It’s an inspirational networking event attended by the biggest advertisers and globally recognised brands that is sure to challenge the way you think about accepted marketing practices. Amplify your creativity, awaken your innovative thinking and RESET your marketing team for 2018.

By far the best quality event in Australia. Not to be missed.

Past RESET attendee

Of all the days, of all the events, of all the come-togethers you had to choose from in the year, this would be THE ONE to attend. RESET resets the standard each year.

Past RESET attendee

Fantastic day, inspiring speakers and great networking event.

Past RESET attendee


Rory Sutherland

Vice Chairman, Ogilvy UK

Rory Sutherland

Vice Chairman, Ogilvy UK

Rory is Vice Chairman – an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioural science practice.

Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behaviour – these are the very small contextual changes that can have enormous impacts on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for The Spectator, Market Leader and Impact, and also occasional pieces for Wired.

Rory is married to a vicar and has twin daughters of 14. He lives in the former home of Napoleon III – unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.

Sarah Harden

CEO, Hello Sunshine (USA)

Sarah Harden

CEO, Hello Sunshine (USA)

Sarah Harden is the CEO of Hello Sunshine, a media brand anchored in storytelling, creating content that celebrates women and puts them at the centre of the story.

Harden partnered with founder Reese Witherspoon to form Hello Sunshine, leading the first investment into the company on behalf of Otter Media where she served as President. She served as Interim CEO of Hello Sunshine in addition to her responsibilities at Otter from June 2017, becoming the full-time CEO at Hello Sunshine in January 2018.

Harden led Otter Media, a privately held joint venture between AT&T and The Chernin Group, which she helped form in April 2014 to acquire, invest in and launch global over-the-top (OTT) video services. Otter's companies included Fullscreen, Roosterteeth, Ellation/Crunchyroll, Gunpowder and Sky and Hello Sunshine where she served on the boards of each. Under her leadership Otter grew to $400m+ in revenues, more than 1.5m paying subscribers across its video subscription businesses and 1,300 employees.

Prior to Otter/The Chernin Group she was Group Director at News Corp in Hong Kong where she was responsible for overseeing joint ventures, investments, and growth initiatives in Asia. She began her career at Boston Consulting Group in Melbourne, Australia and is a graduate of the University of Melbourne, and the Harvard Business School (Baker Scholar).

David Gluckman

Author and Creator of Baileys Irish Cream (UK)

David Gluckman

Author and Creator of Baileys Irish Cream (UK)

Born in South Africa and educated in Johannesburg, David’s career began in advertising. He came to London in 1961 and worked, reluctantly, in account management at Benton & Bowles and Lintas. He endured the disciplines of managing Procter & Gamble and Unilever business and enjoyed the excitement of working for the legendary Tony O’Reilly on the transformation of Irish butter into the Kerrygold brand.

In pursuit of a creative career, he persuaded the Lintas management to let him set up a brand development consultancy in 1969 and has worked in the field ever since. He went independent in 1973.

David worked for Diageo in all its major international markets and his portfolio includes Tanqueray Ten, Cîroc, Sheridan’s, The Singleton, J&B Jet, Smirnoff Black, Aqua Libra, Purdey’s and many others. He also worked for a number of fmcg companies in the UK.

And he engaged in two entrepreneurial ventures, the development of an egg-shaped refrigerator deodoriser called Fridge Fresh (1974) and the world’s first premium cream liqueur, Coole Swan (2007).

Cathy Novelli

Global Head of Corporate Marketing, Quantcast (USA)

Cathy Novelli

Global Head of Corporate Marketing, Quantcast (USA)

Cathy Novelli serves as the Global Head of Corporate Marketing at Quantcast. In this role, she is responsible for the growth of Quantcast’s brand via owned, paid, and social media; events; marketing operations; and industry partnerships.

Cathy has two decades of experience in media, advertising and marketing. Prior to joining Quantcast, Cathy held senior leadership roles at Pandora, Yahoo, MySpace and Say Media. Before she led ad strategy and marketing at these various online publishers, she spent years in advertising sales, as well as on the agency side, planning and buying media for clients such as Hewlett Packard and General Motors.

Derreck Kayongo

Founder of the Global Soap Project (USA)

Derreck Kayongo

Founder of the Global Soap Project (USA)

Derreck Kayongo was born January 25, 1970, in Kampala, Uganda, just before General Idi Amin Dada seized power in a military coup. The new regime became known for its brutality, and today Idi Amin is one of history's most notorious dictators. As violence spread through the country and civil war erupted, Kayongo and his family became refugees in Kenya. He later immigrated to America to attend university. Today, he is a successful entrepreneur and human rights innovator.

Though most well known as a 2011 CNN Hero and founder of the Global Soap Project, Kayongo is an expert in environmental sustainability and global health, as well as the current CEO of the National Center for Civil and Human Rights in Atlanta, Georgia. In 2016 the Georgia State Senate passed a resolution recognizing Kayongo's incredible journey from refugee to CEO.

On his first day in America, Derreck Kayongo was preparing to take a shower in his hotel when he discovered the many different kinds of soap in his room: hand soap, face soap, body soap, shampoo, conditioner. He had never seen so much soap for one person. After a few days, he began to wonder what happened to the partially used soap that disappeared from his room each day and discovered that it was just thrown away. Inspired by his experiences as a refugee in Kenya, and knowing that in-crisis communities are often without any soap at all, Kayongo and his wife Sarah eventually created a life-changing international aid organization that collects discarded soap from hotels, reprocesses it and distributes it to vulnerable populations worldwide. This simple idea fights the #1 killers of children in many at-risk communities: hygiene-related diseases. Active in 32 countries, Global Soap has given millions of bars of soap to refugees and people affected by natural disasters like the earthquakes in Haiti and Nepal. Global Soap recently partnered with Clean the World. These organizations have contributed to an amazing 30% reduction in child deaths, globally, since 2009 and are expanding Kayongo's original vision to include micro-loans and training for soap makers in communities around the world. The city of Atlanta designated May 5 as annual Global Soap Project Day.

In 2015 Derreck Kayongo was chosen as the new Chief Executive Officer for the National Center for Civil and Human Rights in Atlanta GA. The Center is located in downtown Atlanta at Centennial Olympic Park on land donated by the Coca-Cola Company and is involved in wide range of human rights issues. Under Kayongo's leadership, the Center is becoming even more vital to Atlanta's social and political scenes. In addition to the Center's moving and beautifully designed galleries, the space is used for corporate meetings, weddings and a wide variety of events.

With his entrepreneurial spirit and experiences as a refugee and immigrant, Kayongo is uniquely qualified to address the Center's mission of empowerment and understanding, as well as help facilitate the "ongoing dialogue about human rights."

In an ironic twist of fate, the Center includes a gallery with large photographs of some of the worlds most violent leaders. Uganda's General Idi Amin is there and each day, as Kayongo works, he walks right by the display.

In 2014, Kayongo joined the elite TED TALK speakers in Charleston, SC, and he travels the world sharing his knowledge and experiences. In his words, he is "giving voice to the voiceless" since many people affected by displacement and civil war never have a chance to be heard. Known for his optimistic energy, Kayongo is a joyful, expressive speaker whose stories entertain, educate and inspire audiences of all ages and backgrounds. He has done hundreds of interviews around the world and has been seen on CNN, the Christiana Amanpour Show and BBC's Focus on Africa. In December 2015, Bo Emerson of The Atlanta Journal-Constitution referenced an earlier AJC article, writing that " In describing Kayongo's rhetorical skills, staff writer Matt Kempner wrote, "This is his greatest strength: getting people inspired to see the bigger picture. Convincing them that even the little guy can do something big.""

President Jimmy Carter recently chose Kayongo to interview him as part of the National Archives’ Amending America Initiative

Derreck Kayongo holds an honorary doctorate from Oglethorpe University and is a graduate of the prestigious Fletcher school of Law and Diplomacy at Tufts University.

Tea Uglow

Creative Director, Google Creative Lab

Tea Uglow

Creative Director, Google Creative Lab

Tea Uglow has worked at Google for over 12 years, starting Google’s Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organisations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable. Previous projects include Editions at Play , which won a 2018 Peabody award for digital storytelling, Belongings with SBS, Oracles with Punchdrunk, Amaravati with the British Museum, Hangouts in History (education), Dream40 with the RSC, (LEGO), Web Lab with London's Science Museum, Life in a Day a YT film with Ridley Scott and the YouTube Symphony Orchestra (with the LSO), she is proud of her early involvement in the Art Project (now Google's Cultural Institute) .

Tea speaks on innovation and digital futures around the world. (Her 2015 talk for TEDx Sydney has had over 1.5 million views). In 2018 she was D&AD’s Digital Jury President, and sat on the Cannes Glass Lion jury. She is a member of AGI (Alliance Graphique International), the ABC Arts Advisory Panel, and the Science Gallery Leonardo Group. She has sat on the board of directors for the Biennale of Sydney; D&AD; and AWARD.

Tea studied Fine Art at the Ruskin in Oxford, before completing two further degrees in Book Arts and Design Management at UAL. She spent 6 years in arts publishing and design management for charities as well as in various digital start-ups joining Google in 2006. Prior to Google, Tea worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid.
Tea is also a very active and proud parent of two small boys. She lives in Sydney, Australia.

Alastair Herbert

Founder, Linguabrand (UK)

Alastair Herbert

Founder, Linguabrand (UK)

As a marketing director and strategy consultant I spent years dealing with complexity. What a waste of time that was. Well, mostly. The biggest lesson I learned was just how simple business actually is. It’s only about making and maintaining relationships. And brand relationships are little different from any other. They are almost totally about conversations and emotional connections.

I founded Linguabrand after discovering that psychologists knew the language of persuasion. If you listen carefully enough, people are telling you exactly how they want you to sell to them. That’s why we have a single-minded purpose – to turn brand communicators into better listeners.

To do this well, we created our own neuroscience robot, Bob. He’s one of the best listeners in the world. He was conceived in Australia and born in England, so he’s a good mix of the pragmatic and creative. We’ve loved putting him to work on brands like Adidas, Eurostar and Samsung.

Megan Clarken

Global President – Watch, Nielsen

Megan Clarken

Global President – Watch, Nielsen

Megan Clarken is Global President of Watch for Nielsen, the world’s largest research company with a market cap of $16.13 billion and more than 40,000 associates across 106 countries.

In 2004, Megan commenced her career with Nielsen as part of an acquisition of the world’s leading digital measurement company NetRatings, where she held the position of Product Leader. Over the following 10 years, she progressed to the position of Global President of Watch, the segment of Nielsen’s business that provides media and advertising clients audience measurement services across all devices – television, radio, online and mobile – where content is consumed. As architect and executor of Nielsen’s Total Audience Strategy and Product Delivery, her initiative has solved an insurmountable issue for the media industry, has spearheaded Nielsen into the world’s preeminent position in cross platform media measurement and has helped create billions in shareholder value.

Megan has direct control of ~$1B of spend as Nielsen’s product lead globally and is accountable to ~$3B+ of revenue across 45 markets including the US, China, India, Italy, Germany and Australia.

Megan represents Nielsen to the investment community and key stakeholders through frequent public speaking appearances, op-eds and other commentary in the press globally. She is most recently the recipient of the prestigious ASI Speakers Award, the Broadcasting & Cable Wonder Woman of 2016 award and ranked #45 in the B&C list of most powerful people.

Prior to Nielsen, she held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninemsn in Australia.

She is a New Zealand native and qualifier for the Seoul 1988 Summer Olympic Games for the Long Jump. Megan currently lives in New York.



Your ticket registration includes an amazing line-up of inspiring international speakers, the full day’s program, refreshments at morning and afternoon tea, lunch, drinks and endless networking opportunities. Plus, you get a day away from the office to reset your thinking for the year ahead.

AANA Member $995
Table of 10 AANA Members $8,750
Non-AANA Member $1,295
Table of 10 Non-AANA Members $11,895

To access the AANA Member rate you must be a paid financial member of the Australian Association of National Advertisers.


Read the Terms & Conditions here.

Prices displayed include GST but exclude 2% credit card processing fee.


  • 7:45 AM
  • 8:25 AM
    Opening Remarks
  • 10:30 AM
    Morning Tea
  • 12:45 PM
  • 3:30 PM
    Afternoon Tea
  • 5:30 PM
    Networking Drinks
  • 7:00 PM
Times may be subject to change.
The full program will be provided to delegates at registration.
  • Agenda 1
  • Agenda 2
  • Agenda 3
  • Agenda 5


Major Sponsors

Group M
News corp Australia
Adobe Advertising Cloud
Facebook Business



Creative Partner


AANA Strategic Partners

Hogarth Australia
Res Publica

RESET provides a unique opportunity to connect with Australia's leading marketers representing the world's most recognised brands. To enquire, contact Lorelle at the AANA.


RESET 2018 takes place at Sydney's Royal Randwick Racecourse. Head to The Ballroom on Level 2 of the Royal Randwick Grandstand.

Click here to access the location on the map
Click here to access a site map of the venue

Where does RESET take place?

We encourage you to consider a taxi or Uber as free on-site car parking is limited and roadworks are being made on-site. Plus you can enjoy the Networking Drinks without a second thought!

If you are driving: Enter via Members Drive or Leger Street: From the east/south: Enter the Racecourse via Gate 1 from Alison Road (no right-hand turn is possible from Alison Road into Gate 1). From west/north: Via Ascot Street (off Anzac Parade).

What are my transport/parking options for getting to and from the event?

Please email the AANA at or call us on +61 2 9221 8088.

How do I contact the organiser with any questions?

No printed ticket is necessary but registration is essential. This will ensure you have a printed name badge available on collection at the event on the day and your name is listed for security and access purposes.

Arrive early and avoid queues. Registration opens at 7.45am. Plus, if you're early, you'll have more time for networking over a barista-made coffee.

Do I need a printed ticket to the event?

Please refer to our Terms and Conditions.

Can I get a refund or transfer my ticket?

You can pay by credit card or select payment by invoice when you register. You’ll receive an email confirmation with your tax invoice.

How can I make a payment?


Australian Association of National Advertisers

Suite 301, Level 3

100 William Street,

Sydney NSW 2011

t: +61 2 9221 8088



For registrations and conference enquiries contact:


t: +61 2 9221 8088



For sponsorship opportunities contact:

Lorelle Yee

General Manager, Marketing

t: +61 2 9221 8088

m: +61 (0)409 300 251



For media enquiries, please contact:

Gabriel McDowell

Executive Chairman, Res Publica

t: +61 2 8297 1515



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Don't miss RESET 2019

Tuesday 17 September
Royal Randwick Racecourse, Sydney

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17 September 2019


Royal Randwick Racecourse, Sydney

The Ballroom, Level 2
Royal Randwick Grandstand
Alison Road
Randwick NSW 2031

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